F-Type
Project 7
Seven Le Mans victories. One car built to honour them all. The Project 7 is the rarest, most extreme F-Type ever produced — and the first car to carry the SVO badge.
The First SVO Car. The Most Extreme F-Type.
The F-Type Project 7 began as a concept — a one-off marketing exercise for the 2013 Goodwood Festival of Speed, designed to evoke Jaguar's D-Type racing heritage and celebrate seven Le Mans victories. The response was so overwhelming that Jaguar's Special Vehicle Operations division committed to a production run of 250 cars.
It was SVO's first production car. Not the SVR, not the XE Project 8 — the Project 7. That distinction matters for collectors. Every SVO car that followed owes its existence to the Project 7's commercial validation of what a factory-extreme Jaguar could be.
The engineering changes go beyond the visual drama. SVO fitted bespoke front suspension knuckles with increased negative camber, revised top mounts, new anti-roll bars, and unique spring and damper rates — none of which appear on any other F-Type. The Adaptive Dynamics system runs a calibration exclusive to this car. The result is an F-Type that feels fundamentally different to drive, not just louder and more powerful.
At 1,585 kg, it is 80 kg lighter than the standard V8 S Convertible. The 575 hp supercharged V8 — 25 hp more than the F-Type R at launch — drives the rear wheels only. There is no AWD option, no manual gearbox option. Project 7 is a purist's machine, and it was priced accordingly at £135,000 in the UK.
Seven Victories. One Name.
Jaguar C-Type wins Le Mans — first of seven overall victories at the Circuit de la Sarthe.
C-Type wins again. Jaguar introduces disc brakes at Le Mans, years before road cars adopt them.
D-Type wins Le Mans. The D-Type's aerodynamic bodywork and monocoque construction set new standards.
D-Type wins again. Ecurie Ecosse, a Scottish privateer team, campaigns D-Types with factory support.
D-Type wins for the fifth time. Ecurie Ecosse takes the overall victory — the last Jaguar win for 31 years.
Jaguar XJR-9 LM wins Le Mans. The Silk Cut Jaguar becomes one of motorsport's most iconic liveries.
XJR-12 LM wins. Seven Le Mans victories in total — the number the Project 7's name commemorates.
F-Type Project 7 concept debuts at Goodwood Festival of Speed. Immediate demand forces production decision.
Production Project 7 deliveries begin. 250 units, hand-built by Special Vehicle Operations.
Full Technical Specification
| Engine | 5.0-litre supercharged V8 |
| Power | 575 hp / 575 PS |
| Torque | 680 Nm (502 lb-ft) |
| 0–60 mph | 3.8 seconds |
| Top Speed | 186 mph (300 km/h) |
| Transmission | 8-speed Quickshift automatic |
| Drive | Rear-wheel drive only |
| Weight | 1,585 kg (3,495 lbs) |
| Weight saving vs F-Type V8 S Conv. | 80 kg / 176 lbs |
| Brakes | Carbon Ceramic Matrix — standard |
| Wheels | 20-inch Storm alloy (gloss black) |
| Differential | Electronic Active Differential (2nd gen) |
| Production | 250 units worldwide |
| UK Allocation | 65 units |
| New Price (UK) | £135,000 |
| New Price (US) | $165,995 |
| Deliveries | 2015–2016 |
What SVO Actually Changed
The Project 7 is not a visual package applied to a standard F-Type. SVO made substantive engineering changes that distinguish it from every other car in the range. Understanding what was changed — and why — is essential for any prospective buyer.
New front knuckles with increased negative camber, revised top mounts, new ARBs, and unique spring rates and damper internals. These components are not shared with any other F-Type variant.
The driver-side headrest fairing is a structural and aerodynamic component, not a cosmetic addition. It is unique to Project 7 and cannot be retrofitted to a standard car.
UK and European cars have a windscreen 4.5 inches shorter than standard, reducing drag and weight. US-spec cars retained full-height windscreens for regulatory compliance.
CCM brakes are standard equipment — not an option. 398mm front rotors with 6-pot monobloc calipers. The same system costs £8,000–£35,000 to replace.
The Adaptive Dynamics system runs a calibration exclusive to Project 7, making 500 adjustments per second to match SVO's specific spring and damper rates.
Carbon-fibre front splitter, side skirts, rear diffuser, and an adjustable rear spoiler — all functional, all contributing to the 80 kg weight reduction.
The Cockpit
The driver's seat is a carbon-backed bucket unit — fixed in position, with no electric adjustment. This is a deliberate choice: weight saving and driver connection over comfort. The passenger seat is a standard F-Type unit. The asymmetry is intentional and authentic to the car's racing DNA.
Each Project 7 was delivered with a matching pair of crash helmets, stored in the boot. These helmets are a significant provenance item — their presence adds meaningful value to any example. Many cars have lost them over the years; their absence is not a deal-breaker, but it is worth noting.
Project 7 badging appears throughout the cabin. The steering wheel, instrument cluster, and door sills all carry unique Project 7 identification. These details matter when verifying authenticity.
What to Watch For
Project 7 shares the V8 F-Type platform's known mechanical vulnerabilities, with the addition of its own SVO-specific components to inspect. The two critical items — CCB condition and coolant system integrity — should be verified before any purchase.
Authenticity Verification Checklist
Standard F-Types can be modified to resemble a Project 7 — roundels added, fairings fitted, CCBs installed. The Certificate of Authenticity and VIN decode are the only definitive proof of a genuine car.
Issued by Jaguar/SVO. The single most important document. A Project 7 without a CoA is worth significantly less.
The VIN should confirm the Project 7 designation. Use Jaguar's official VIN decoder or a specialist.
The headrest fairing behind the driver's seat is unique to Project 7. It cannot be retrofitted to a standard F-Type.
UK/European cars have a windscreen 4.5 inches shorter than standard. US-spec cars retained full-height windscreens.
CCM brakes are standard. If replaced with iron rotors, this significantly reduces value and authenticity.
Bespoke front knuckles, revised top mounts, and unique spring/damper rates. Service history should confirm these are original.
Each car was delivered with a matching pair of crash helmets. Their presence adds £2,000–5,000 to value.
The door roundels are factory-applied. Check they are not dealer or owner additions (look for paint edges, inconsistent finish).
The gloss black Storm alloys are unique to Project 7. Aftermarket replacements reduce originality.
Some cars have documentation confirming their build number (e.g., #47 of 250). This adds provenance.
Current Market Values
Values shown are indicative ranges based on auction results and private sales as of early 2025. The Project 7 market has softened from its 2022 peak — most examples now trade below their original new price. This may represent an opportunity for collectors with a long time horizon.
| Condition | UK | US |
|---|---|---|
| Exceptional (under 2,000 miles, full CoA, original helmets) | £130,000–£160,000 | $140,000–$175,000 |
| Very Good (under 5,000 miles, full CoA, original CCBs) | £100,000–£130,000 | $110,000–$140,000 |
| Good (5,000–15,000 miles, CoA present, minor wear) | £85,000–£100,000 | $90,000–$110,000 |
| Driver (higher mileage, worn CCBs, complete documentation) | £65,000–£85,000 | $70,000–$90,000 |
| Project (missing CoA, CCBs replaced, unknown history) | £45,000–£65,000 | $50,000–$70,000 |
Bull Case & Bear Case
First SVO production car — a unique historical position
250 units globally; fewer than 65 in the UK
F-Type discontinued 2024 — Jaguar has no sports car successor
Jaguar going full EV; Project 7 is the last of the combustion era
Values currently below new price — potential upside
Genuine D-Type design DNA, not just a styling exercise
Hagerty notes BMW 507 took decades to appreciate — patience rewarded
Jaguar brand perception has weakened — affects collector demand
CCB replacement: £8,000–£35,000 if worn or cracked
Coolant system failure risk shared with all V8 F-Types
Parts support uncertainty as Jaguar transitions to EV
Most examples already trading below original new price
Limited global auction liquidity — harder to sell quickly
Porsche 911 Speedster (similar era, similar concept) has outperformed
Buy or Walk Away?
Buy — With Full Provenance
If the Certificate of Authenticity is present, the CCBs are in serviceable condition, the coolant system has been inspected or upgraded, and the car has a clean service history — buy it. The Project 7 is a genuinely significant car: the first SVO Jaguar, one of 250 built, with a Le Mans heritage story that no other modern sports car can match. Values have softened, which means the entry price is more reasonable than it has been. For a collector with a five-to-ten year horizon, this is a credible position.
Walk Away — If Provenance Is Missing
No Certificate of Authenticity is a near-automatic walk-away. Without it, you cannot confirm the car is genuine, and resale becomes extremely difficult. Similarly, cracked CCBs with no price adjustment, evidence of coolant system failure without documented repair, or any indication of undisclosed accident damage should end the conversation. A Project 7 at a discount that turns out to be a modified standard F-Type is not a bargain — it is a liability.
Certificate of Authenticity present
VIN decoded as Project 7
D-Type fairing intact and original
CCBs inspected — thickness and cracks
Coolant system inspected or upgraded
Supercharger — no bearing noise
Active exhaust cycling correctly
Adaptive Dynamics — no fault codes
Soft top condition checked
Original helmets present (or noted absent)
Roundels — factory applied, not added
Full service history with specialist stamps
Accident history check (HPI or Carfax)
Test drive in all DSC modes